What I Do

How I Help You Grow

Hands-on, no-fluff growth support — for founders who want a partner, not another agency.

The Philosophy

No retainers you don't need. No work you can't see.

Most agencies sell you a package, then hand you off to someone junior. I work differently. You get me directly on every piece of work. No account managers, no offshore execution teams, no black-box reporting.

Everything I do ties back to a number you care about. Revenue. ROAS. Conversion rate. CAC. If I can't draw a straight line between my work and your growth, we recalibrate. That's the rule.

I take on a small number of clients at a time. That's deliberate. You're never competing for my attention. I'm never stretched thin across 40 accounts. The scope is what your business needs, not what fills a deck. Founder-to-founder, with skin in the game.

Core Services

How I Work With You

01

Growth Strategy

Strategic direction tied to your numbers, your market, and your real capacity. Built around the levers that actually move your revenue, not generic playbooks. Always live, always refreshed.

What's included

Business + funnel audit
Competitive positioning
Offer architecture
Quarterly recalibration of the roadmap
Monthly strategy reviews
WhatsApp access for ad-hoc questions
Quarterly recalibration

Not this: Done-for-you execution. You or your team run the plays. I direct the strategy.

Best for — Founders doing $20K–$500K/month who know they can scale but don't know what to do next.

02

Performance Marketing

I take full control of your paid ad accounts. Run them like my own money is on the line. Daily.

What's included

Full account ownership (login + admin)
Campaign strategy + setup
Audience research + targeting
Ad copy + creative briefing
Daily optimisation
Weekly performance reports
Monthly strategy reviews

Not this: A side-of-desk service. I personally manage your account. No junior media buyers, no offshoring.

Best for — Brands spending $5K+/month on paid ads who want a senior operator running things, not a junior on autopilot.

03

Creative Direction

Concepts, briefs, and review on every creative asset. I tell your designer what to make and why, then refine based on what's actually working in the feed.

What's included

Creative strategy + concepts
Detailed briefs for each ad / asset
Brand voice + messaging guidelines
Review + iteration of designer's work
Performance feedback loop (winners vs duds)
Asset library structure
Quarterly creative recalibration

Not this: Actual graphic design or video editing. I direct your existing designer, or you hire one (I can recommend).

Best for — Founders whose ads feel off but can't articulate why. Or who have a designer but lack the creative strategy to brief them.

Add-on Service

Add on: Landing Pages & Conversion Optimisation

Custom-built landing pages, priced per page. For campaigns that need a dedicated destination. Not your homepage.

What's included

Strategy + wireframeCopywritingBuild on Shopify or external builderMobile optimisation2 rounds of revisions30-day post-launch optimisation

Priced per landing page — quoted after the strategy call based on complexity.

Discuss on the call

Free Strategy Call

Even if we don't work together, you walk away with this

The strategy call is free. So is everything below.

01

90-Day Business Action Plan

A prioritised, written plan delivered within 48 hours of the call. Yours to keep and execute, with or without me.

02

Funnel Teardown

A written breakdown of where your current funnel is leaking money, with 3 prioritised fixes.

03

Ad Account Audit

A 5-point teardown of your last 30 days of ad spend, including wasted budget and missed opportunities. (If applicable.)

04

Recording of the Call

Sent within 24 hours so you can re-watch, share with your team, or implement at your own pace.

05

Quick-Win Shortlist

Three things you can implement in the next 7 days, even if you never speak to me again.

06

Industry Benchmark Snapshot

How your metrics compare to other businesses in your space - CAC, AOV, conversion rate, ad ROAS.

How It Works

How We Work Together

No lock-in, no pitch decks, no pressure. Just a clear process from first call to ongoing growth.

01

Free strategy call

30 minutes. We dig into your business, your numbers, and where you want to go.

02

Your 90-day plan delivered

A written, prioritised action plan customised to your specific business. Yours to keep with no obligation.

03

You decide if we go further

If it's a fit, I send a proposal. No pitch decks, no pressure.

04

Onboarding (week 1)

Full access set-up, baseline metrics captured, and a kickoff plan agreed.

05

Weekly cadence begins

Weekly reports, monthly strategy reviews, and WhatsApp access throughout.

FAQ

Questions I get asked a lot

Pricing is scoped after the strategy call based on your business size, goals, and which services make sense. The call itself is free. Book it and we'll talk through what's right for you.

Most engagements run on a rolling monthly basis with a minimum commitment of 3 months. That's enough time to build, test, and see real results - not just activity.

Primarily direct clients — founders and in-house teams who want strategic input without the agency layer. That said, I occasionally advise agencies on growth strategy. Reach out and see if it fits.

Primarily DTC e-commerce, consumer brands, Service based business and SaaS.

I'd rather you tell me early than quietly churn at month three. I build in a monthly review call specifically to surface any concerns. If something isn't working, we fix it — or we part ways amicably.

Yes. Landing pages are quoted as a standalone add-on — no ongoing retainer required. Book the strategy call and we'll scope it out based on what you need built and why.

An agency sells you a team, then assigns a junior to run your account day-to-day. You get me directly on every piece of work. I don't have 40 clients and an offshore ops team. I have a small number of clients and I actually do the work.